Back in January, I showed you
Coca-Cola's fake headline news in the newspaper
The Philippine Star. Last Friday, another company came out with a different kind of advertising gimmick. The newspaper was delivered to our house in an
Acer envelope with a die-cut window for the masthead and headline. It constantly amazes me how much creativity—and money—companies spend just to try to make us buy their products.
On a side note, Acer's new local
brand ambassador is
Derek Ramsay, a half-Brit half-Filipino actor and model. Just between you and me, I think he's the hottest of all the hot local celebrities. This photo does not do him enough justice, or maybe I'm just
not used to seeing him in a suit.
