- Chris Burden
I purchased 24 30-second commercial spots on two New York television channels, Channel 4 and Channel 9, and 21 spots on three Los Angeles channels, Channel 5, Channel 11 and Channel 13. My «ad»consisted of a series of names: «Leonardo da Vinci, Michelangelo, Rembrandt, Vincent van Gogh, Pablo Picasso, Chris Burden.» The series was repeated twice and followed by the disclaimer «paid by Chris Burden - artist. (...) The first five names were chosen from the results of a nationwide survey which showed them to be the most well-known artists to the general public.
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