Most Manileños know
pandan only as a food flavoring and these young students of the
Ateneo School of Management Business Accelerator (SOMBA) Program are on a mission to re-educate us. P. Nouvelle, with the help of Filipino fashion designer
Arnold Galang and two partners from the
Department of Trade and Industry, produces gorgeous bags made out of pandan leaves. Sustainable, ethical, green fashion—any takers, ladies?

P. Nouvelle Developers Inc. can be found in
Facebook and their email address is pnouvellebags@gmail.com.