Headline news

Yesterday, Coca-Cola took out a special 6-page ad in one of our national dailies. Printed in full color on thick, bright white paper stock and laid out to look like the newspaper's main page—it even had the paper's masthead! It was folded as if it truly was the headline page since it was on top of the real newspaper. And it was the second day in a row that Coke had a similar special ad. They did the same on December 31 though that only had 4 pages. It's crazy. Do newspapers in your country lend their mastheads for ads like this? At the very least, I hope Coke's headline comes true.